Largest Fitness Organization Works with New Flotation Innovation

Adaptive Sports Organization - Ability 360 of Phoenix AZ, introduces the Float'nThang to its Members

What started as an idea for helping the founder/inventor float better so to work on low impact therapy, is now helping individuals who are paralyzed from the waist down enjoy floating independently in the water.  In June 2018  Sunshine Innovations LLC, introduced their flotation device during the Day on the Lake, sponsored by Barrow Neurological Institute

From there the Float'n Thang was introduced to Ability 360 Team.  The team at Ability 360 now features the product to help their members float independently. 

Who is Ability 360?   They are Empowering People with Disabilities for Over 30 Years 1981 – Present

Ability360  advocates personal responsibility – by, and for, people with disabilities – as a means to independence.  To help consumers achieve self-sufficiency,  Ability360 offers comprehensive programs including:

• Independent Living Skills Instruction
• Information and Referral

Below is the story and video how David was the 1st to try the Float'n Thang.  His mother Michelle was so excited to share her story and how David laughed and smiled for hours.  

Great story here about David

[The story of the expo and how members are exciting for an invention that helps the disabled community. ]

Press release coming soon.  See Market Watch Press Release Here on Float'nThang attends Surf Expo

Floating bring smiles to individuals who struggle with disabilities

Adaptive Sports and Float'n Thang
Fun Flotation for Everyone

Most (PFD) Personal Flotation Device Types Only Serve a Single Purpose

New to the market are personal flotation device types that function more the just a device to float individuals.

personal flotation device typesThe Float’n Thang™ is a type of personal flotation device (currently not approved by USCG under Type IV flotation device) that is designed to function in and out of the water.  It comes with built-in beverage holders that fit most types of cans, bottles, tumblers (Yeti / RTec), as well as useful holders of personal items.  Perfect when venturing out on a paddleboard offering a place for your water bottle and other beverages of choice.

Amazing personal flotation device types that fit on most any paddleboard
Place on your Standup Paddleboard and go. The FloatnThang provides flotation, beverage holder, and acts as a booster seat.

Take for example you want to jump on your paddleboard and go venture out on the water.  In most cases with any seat accessory, you would need to fix or strap the seat to the board.  The Thang personal flotation need only rest on top.  The Float’n Thang multi-use flotation is designed to allow any standard safety leash to be attached to either arm, which then is attached to the board via the leash safety line.  Other personal flotation device types are strapped to the front of the board, making it difficult to access during an emergency.  For example:  Should the user fall off the board due to rough conditions the Float’nThang will follow the paddleboarder into the water, giving him or her instant flotation.  The other personal flotation device types are of no help to the user once he or she has fallen into the water, as it’s still attached to the front of the board.  Even getting back on the board can be difficult with flotation.

This custom designed individual flotation is made of solid closed cell foam, so the FloatnThang float never needs inflation, will never absorb water and will last for years.   Unlike other personal flotation device types, the Float’n Thang™ is also an amazing flotation for fun usages, as it allows the users to float in over 7 cool positions.

Considering getting a Thang or two and try some enjoyable floating.  Floating is proven to offer many benefits for in-water rehab and is a great stress reliever.   Be sure to check out the new website at  We also offer special deals on either or our new site.   Use this code “Sandbar” for Free shipping and a 10% discount off (non-sale items).

Exclusively Distributed by Sunshine Innovations LLC –  for info email:

personal flotation device types that functions more the just a device to float
A flotation that works for all groups of people. Added safety for children is when around water is always a priority. Always Watch Children Around Water.

About the Founder

The Founder - Doug Masi

While growing up in Isles of Capri, on the Gulf Coast of Florida, I came to love all kinds of water related activities. Boating, waterskiing, and even paddleboarding, (which I was doing before it became fashionable), is currently more exciting than ever. With today’s awareness and emphasis on personal health, I’ve dabbled in all kinds of fitness routines. However, some, like running and jogging on hard surfaces, was starting to take its toll on my knees and back. When I sustained a knee injury, my doctor recommended aquatic therapy. After trying many different flotation devices, from inflatables to noodles taped together, I became frustrated with my lack of options. I was unable to find one device that could handle all of my requirements. Even floating on a raft felt like I was in a slow cooker in the sun. I knew getting under the surface of the water was the best way to stay cool in the pool. I needed an improved way to float and exercise!

Now, some 50 years later, with my in-depth knowledge and perpetual love of the water, I have developed the Float'nThang™. It’s a personal flotation and support booster chair that can allow me to float several ways, comfortably. With it’s dual beverage holders, I’m easily able to stay hydrated. Having it constructed with a closed-cell foam guarantees excellent buoyancy for a perfect float. It is so solid and sturdy, I can even use it for a temporary boat bumper. I’m proud of my invention and confident you’ll agree, the Float’nThang is by far, simply the best mutli-use flotation device on the market!

Doug Masi - Founder

Standing Display Sign


The Original

“Float’n & Boat’n Thang”

It’s simple to use, soft & comfy, yet extremely durable. 

It drys in seconds and never needs inflation,

because it's made with a solid, closed cell foam

that will never absorb water or lose buoyancy. 

An All-around FUN,   Personal Flotation Device     

Have fun with your friends and family.  Everyone, including individuals with special needs, can enjoy floating. Our friend David (pictured here), has never had the use of his legs, and yet is now floating like never before. 

Temporary Boat Bumper

Place it over the areas of the boat where a standard boat bumper might be hard to deploy at a moment's notice.  The "Float'nThang" can be positioned in seconds as a temporary bumper, until final bumpers are in place. 

Paddleboard Seat     

There are NO straps or clips. Simply place it on the board and sit, for an instant booster seat.  Any safety leash can be attached to the device in seconds. Keep an extra Float'nThang on board for holding additional personal items.

Position The Float'nThang  Multiple Ways For Personal Flotation

Choose between the popular "under-arms" float,  the "saddle" float, or the "hammock" position.  The 2-way, dual beverage holders are designed for either style of floating.

2-Way  Beverage holders

One beverage holder end is open, allowing the user to hold a beverage upright while in the "saddle" or "hammock" floating position.  When the Float'nthang is in a level position, the arms can hold items while at pool-side, on a paddleboard, or when doing the "under-arm" float. 

We're Getting Everyone Floating Again!



– Easily attach items with Rescue Tape

Using Rescue Tape for attaching items

Why not enjoy some music while on your paddle board adventure!  Here's an easy way to attach items like a bluetooth speaker and a phone, to your Float’n & Boat’n Thang™  All you'll need is some "RESCUE TAPE":   Rescue Tape creates an air-tight, waterproof seal in seconds.  This amazing tape is the perfect way to adhere items (tanning lotion, your ID...) to your device.  Be creative!

FloatnThang Personal Flotation:

FloatnThang ON AMAZON:


WEBSITE (2 package special) ONLY our ONLINE SHOP

– FloatnThang and Helping Children

Eddie Johnson and Friends

We had a great time attending The Eddie Johnson (Retired NBA player and the host of SiriusXMNBARadio) and Friends event, to help benefit the Phoenix-based Helping Hands for Single Moms. Many single moms struggle to get by in the workforce, with education, child care and so much more. Helping Hands offers grants to aid moms in pursuing an education which will allow them to get a good paying career (in nursing, for example). We've had the opportunity to meet many of the moms who came from almost overwhelming struggles, to now standing on their own and supporting their children.

Eddie Johnson was also one of 7 children whose mom had to raise them on her own. Each year, "Helping Hands" hold events which attract many celebrity athletes, like Larry Fitzgerald of the Arizona Cardinals and more.

We're glad to see Eddie is excited to try out his #FloatnThang™ - A portion of the proceeds of each unit sold, will be able to support organizations like Helping Hands, and the program. Helping children is rewarding in itself. But, seeing the joy in a child's eyes is priceless!  We are proud to give back and be a part of the bigger picture.                                                 A warning message is imprinted on the bottom of each device: "Always Watch Children Around Water".

  • The FloatnThang™ is the latest innovation in flotation. From personal flotation, to a booster seat, beverage holder, a temporary boat bumper, and more. Lots of photos under #FloatnThang - Get yours today!    July special running now on website  
  • This is not your ordinary pool float. • Made in the USA #MadeInUSA • Made with the highest quality, solid closed cell foam.• It will NEVER  leak  • It will NEVER  get moldy  • It Does not absorb water • And it comes in rich blue and aqua colors. 


Eddie on (IG) at @jumpshot8
FloatnThang (IG) @floatnthang

– New flotation (floating seat) helps teen in trouble

40th Annual Parker, AZ Tube Float - Teen rescued from strong currents

We had a fabulous time during the 40th Annual Parker Tube Float Official Event Page in Parker, Arizona. while using the paddleboard (in a sitdown position) in this case was critical since conditions made standing difficult.  We were able to use the board either way since the FloatnThang was onboard.  With a rope attached to keep our big float in the middle. Having the Float'n & Boat'n Thang®  FloatnThang (short name)  makes a world of difference. It opens an entirely new world of sit-down paddle.  How exactly does it work better?   (the only seat that you can float on, hold your beverage when used in or out of the water, the only seat you can toss to someone in seconds when in trouble, and a device which gives a boost to get back out of the 

  • Takes less than 2 seconds to place the FloatnThang on any paddleboard in seconds,  no clips or lines to fuss with.
  • The device can be used as a seat in many cases allowing the user to get a boost while in a sitting position on the board.  This boost offers lower back support and engages the core for more paddling power.
  • Attached safety least to the FloatnThang to the board and secondary leash to use and FloatnThang seat.  - Fits any standard leash around the arm of the device.  
  • The FloatnThang can help the user get back on the board from a deep water entry, due to the great buoyancy of the product.  See video example how that is done.  
  • The device can hold items or beverages
  • Soft cushion feel - Will never absorb water and drys off in seconds 
  • An extra device is great to allow others to float in a group in 3 different positions (under the arms float, saddle float, and the relaxed back float which you can adjust to a complete back float.   
  • 2 Way beverage holders - provides a holder when sitting flat on the group or water to doing the saddle float 

I had enough paddling power to pull our large float out with 3 people said Doug Masi - founder of the Float'n & Boat'n Thang®. The wind was the killer. Finally, I got help from a fellow boater who allowed us to tie up to their boat.  We floated with their group for the remaining 3 miles. 


Young teenage boy struggling to stay afloat. Lifesaving moment.

I also helped a teen boy (Nick) who fell off his large tube-float without a vest, and he was immediately caught in the current.    His group's large tube-float was going in the opposite direction due to the wind.  I could see he was not making any headway trying to fight the current.  Within a few seconds, he went from 10 feet away to 30' or 40' away.  

He was about 50 yards away from me and I could see he was in trouble.  I paddled over as fast as I could. I tossed him my seat (no other paddleboard seat can do that), which was attached (via a leash), to my board, and proceeded to paddle him back to his group.  Every FloatnThang™ has an area on both arms where a standard leash can be attached.   It came in handy for making the rescue much easier than lifting him onto my board.  Without a flotation attached to my board, that would've been the only other option.

Everyone gave a big thanks to the new #FloatnThang product.   I truly believe when other paddleboard users experience having a FloatnThang™ on their boards, they'll come to realize that not only is it a comfortable and supportive seat that helps hold their beverage, but it can be utilized to help others in a life-saving moment,  just like Nick on Saturday.

We are offering our June kick-off special.  Our production units are now coming off the line and many of our pre-orders are being shipped.  It's exciting to see the creative new change in the cup holder. It is now a semi-enclosed holder, which will hold a standard water bottle, without tipping out (when the device is sitting flat) on a paddleboard or leisurely by the side of the pool.

Check out our online shop for the two package special. 

Best regards and happy float'n!

Float'n & Boat'n Thang™ Team


– Positive twist to Paddleboarding with your Pet



Easy to place on board and go.
Easy to place on a board and go.
Pets love the FloatnThang
Pets love the FloatnThang




Sunday Paddle

















How to sit down in comfort on a Paddleboard and Include your Pet.

When people attempt to do standup paddleboard (SUP), many people tend to use their knees or kneel down.  For anyone who may have knee issues, they may only stand or sit to avoid the discomfort that kneeling may cause. The FloatnThang™ gives them the option of sitting in comfort and gives a 5 to 6" boost off the board.  This opens the door for users who would prefer to otherwise sit or just sit and rest on those longer journeys. One big benefit of the #FloatnThang is it can hold beverages and other misc items. "We keep it simple," said Doug Masi, founder of the Float'n & Boat'n Thang™.  Most users would rather not have to fuss with clips and straps to adjust. Nor do they want to permanently attach stuff to their boards.  With the FloatnThang™ you just drop it on the board and off you go. Keeping it on the board is obviously based on calm conditions.  The device has a recessed area on each arm that is sized to fit a standard velcro strapped leash.  For safety, the leash is always recommended to be attached to the user.  Having a 2nd Thang on board can also be beneficial,  as in the case of helping someone who was struggling to swim.  See the story about a teen boy who was saved from almost drowning on June 10th.    Even in rough conditions, the device tends to stay in place.  As water conditions have been known to change quickly, standing at that point could be challenging. Such was the case with Matt, of Lake Pleasant, who shared how the FloatnThang™ provided a means for sitting and allowed him to paddle back to safety this past Memorial Day Holiday. 

Many new boards come with rubber cords to stretch around items, therefore, allowing a second FloatnThang™ to be secured to a board.   Having two is good for extras, as in the case of Linda with her Maltese, "Turbo".  Generally, he loves going on our board, but he tends to run all over and he likes to stand on the front of the board, which is not safe. This is the 1st time I was able to take him on the paddleboard, since the FloatnThang™ keeps him within the area right by me.  Turbo was relaxed and just loved being able to prop his two front legs on the top of the device to let everyone know he thinks he's the captain!  As you can see, he loves just hanging out within the arms of the FloatnThang™.  Linda says,"I think it makes him feel secure".   

This new product has opened an entirely new chapter for paddleboarding pleasure.  Anyone with a SUP should consider getting more than one. Everyone should have at least one for comfort, safety, and to keep water nearby.  It doesn't take long to get dehydrated in the hot sun.  

How to get one now?    Search Float'n can Boat' Thang on Amazon:  

Check out how easy it is to include a second FloatnThang™ on your board to hold beverages and misc items.  Just having the spaces built right into the device is an advantage on a SUP. Each Thang has two holders.  Almost like having a 2nd pair of hands!  One direction for holding beverages when the device is out of the water and another direction when the user is floating on the FloatnThang™ (see upright beverage holders.) 

Video posted on YouTube - How to Standup and Sitdown in Seconds on a Paddleboard.

We are taking online orders now, having  completed a market test in April and sold out of all prototype units.  See our story on Lake Havasu Boat Show within our Blog menu.   NOT to worry, we're doing the final testing of the production mold and will have units going out starting mid-June.  (6/15 update - we are now on Amazon).  Our goal was by Memorial Day, but at least we had units to sell at the show, as well as demos for retailers.

We have a two pack special online (website special) a pre-order bonus (only on our or site)

Orders can be processed right on our website or on Amazon.   July 15th delivery maybe sooner / month early 6/15.  All pre-order customers will be the first to get the early online release of the product.

We look forward to hearing about your fun FloatnThang experience.   Follow us on Facebook/Instagram/Twitter  @FloatnThang 

– Memorial Day Weekend Paddle-board Hazard Avoided

New FloatnThang user
New FloatnThang user

IMPORTANT SAFETY FEATURE – The option to sit down on a paddleboard (SUP) can be a big safety feature: Over Memorial Day weekend, a strong Sunday morning breeze kicked up and caused the lake to get small white caps. It was enough to cause an experienced SUP rider (Matt) to begin getting caught in the wave chop, which resulted in the paddleboard catching the edge and tilting over.

“Standing was very difficult in the rough conditions. And riding on my knees (which is quite uncomfortable), was not necessary this time, since I added the Float’n & Boat’n Thang™ ” said Matt of Lake Pleasant.  “It provided me the option to get into a sitting position within a few seconds.   When I first tipped over, (my daughter was not with me at the time), the FloatnThang™ provided immediate flotation and aided in boosting me back onto my board.  The lake can get rough quickly, and attempting to stand can be almost impossible with the nasty chop.  The boosting effect of the FloatnThang was perfect and I had plenty of power to paddle out of the chop. In my experience, trying to sit flat on the board (without the FloatnThang) provided no lower back support, making it harder to paddle due to the discomfort and pain in my lower back.  Thank you for offering such a great device for my paddleboard.  I would recommend anyone who uses a (SUP) Standup Paddleboard to get at least (1) one FloatnThang™”

With the FloatnThang™, you now have the ability to sit down on the device with a  5″- 6″boost, giving the SUP user the benefit of a soft cushion support,  allowing for ease of paddling through the rough chop.

We recommend keeping an extra leash to connect to the FloatnThang™,  keeping it close by for those emergencies and rough water conditions.

Product Purchase and volume discount:   Many people have asked about a multi-pack purchase.   They have found that 1 is just not enough.  They need one for a friend, at least one on hand for a boat bumper and in many cases just to have (1) nearby to hold beverages and other accessories.

Shipping is costly (due to the size of the device).  Volume helps us get the price down (shipping 4 units at once, per case, is almost the same as one). By saving us money, you save!

See new 4 pack offer coming in June.


– What is the FloatnThang made with?

What is closed-cell PVC foam

Aqua Cell® PVC foam technology is the secret

Made only in the USA, this exclusive formulation and custom molding process produces the world’s best quality closed-cell foam.

Aqua Cell technology sets the standard in reliability, adaptability, and attractiveness.


Aqua Cell is a durable, lightweight, closed-cell PVC foam that has extremely attractive thermal, chemical and physical properties that are viable solutions for a variety of applications.

Latex-free: Aqua-Cell foam will not cause allergic reactions to those who are affected by materials containing latex.

Not vinyl coated or Painted: Aqua-Cell color penetrates throughout the product and will not chip, flake or peel like ordinary foam products.

U.V. / Weather Resistant: Aqua-Cell products are virtually unaffected by weather, chlorinated water, and ultra-violet rays.

Sanitary: Our closed-cell foam will not allow the build-up of mold, mildew or germ carrying bacteria commonly associated with other foam materials.



The foam is a tough, lightweight, closed cell, expanded material, available in soft and rigid compressions.  Our revolutionary foam formulations resist weather aging, ultraviolet rays, salt and chlorinated water breakdown and water absorption.  Due to its zero water absorption properties, Aqua Cell foam also resists the build-up of mold, mildew, and germ-carrying bacteria.  All of these properties being important in Aviation  These all add up to a great insulation material or seat cushion component.



FloatnThang™ Spring Kickoff at Lake Havasu Boatshow 2017

The Public just Loved the FloatnThang™

We kicked off the day on Saturday, with only 1/2 our inventory.  Knowing the other 1/2 was in route to be delivered by Friday, which got pushed to Saturday.  By 1:30 pm,  we received our Aqua Floatnthangs, just in time for the rush. By 4PM we sold out both our Blue and Aqua units!

At the Lake Havasu Boatshow, customers were especially impressed by the fact that the FloatnThang does not have to be inflated and doesn’t absorb water, allowing it to dry very quickly. Unlike many other flotation devices, it won’t leak water once it is brought onto the boat, car, or in the house. In addition, the material is lightweight (under 2 pounds), and it is very buoyant. It won’t chip or peel, and offers cushioned back support. As an added bonus, the FloatnThang™ is equipped with insets at the bottom that allow users to add LED lights to the cup holders for convenient nighttime use. It is even known to help reduce back pain by offering an ergonomic and comfortable way to float on the water.  People loved the fact that they could hold a beverage (not just one but two), while using a paddleboard, use it as a seat,  or just place it on the beach (or ground) to hold that cold beverage! 

When they understood the savings that 2 FloatnThangs could provide, the price was justified and several people purchased 2 and 4 at a time.

Doug Masi (Founder/Inventor) would simply review with many boat owners, the benefits and savings.

"For example,   A boat fender (standard white) would run $40 to $60,  + a boat booster seat $80 and up + a seat for your paddleboard could run $100 or more!  And floating would be virtually impossible with those other items on the market. An extra one would be advantageous, as they can become a small personal flotation bar for that bottle of sparkling wine.  Oh yeah, don't forget, each one comes with 2 beverage holders, which work in 2 different floating positions." 

“We had an unbelievable first day of sales. We had people hovering around our booth. We were really excited to kick off the boating season by giving people a better way to relax on the water … We’re happy to be ‘Getting Everyone Float’n Again!’” said Doug Masi, Inventor of the FloatnThang.

Recent Events: 2017

April 27th:  Selected to be 1 of 3 chosen out of the top 24 inventions to present on Fox 5 Morning Show.

May 12th & 13th:  Wake Surfing Competition Event - Lake Pleasant, AZ 

Ad promotions: May-July "Wakeboarding magazine," Spring Edition of Wake Surfing magazine, 

The FloatnThang™ is available for order online, and it will soon be available at various retail locations. For details, visit the company’s website at, or text the message (word) "Floating" or "TheThang™" to the number 44222 from any mobile device.

Each device sold will provide funds to assist children and orphans in great need: HISKids project with

View video how the Float'n Thang helps those who struggle with disabilities float independently  Visit www.HISKids.Life 


Available online.  Retail & Distributors options are available. 

Lets get the word out and "Get Everyone Float'n"